Someday Modular | Website Strategy & Discovery

01

Current understanding

What we know so far.

Please check this summary and correct anything we've misunderstood.

Business

New WA modular builder

Someday Modular is a new brand in the Perth market. Its current site describes transportable homes and granny flats. We will rebuild the website after the research and content strategy.

Existing website

Built in Replit

We'll audit the existing site before recommending a new sitemap and content structure.

Known priority audience

Rural property owners, 40+

Parents with rural properties wanting a separate dwelling for their adult children. We need more detail about this customer group.

Competitors supplied

Four reference points

Fox Modular, PIQUE, Summit Homes / Summit Modular, and Modular WA. Research may identify other competitors for each audience.

Still to confirm

Designs, inclusions, pricing, building process, approvals, delivery areas, evidence and preferred projects.

Is this summary accurate?

What should we correct or add to this summary?Anything already decided about the brand, products, business model or website priorities.

02

Proposed website

Help visitors find a suitable home.

Buyers use terms such as modular home, transportable home, granny flat and secondary dwelling. Research will establish which terms matter for each audience and what they mean.

01 / Discovery

Attract visitors

SEO, local search, helpful answers and focused Google Ads.

02 / Orientation

Explore options

Help visitors explore options by intended use and property type.

03 / Confidence

Understand the offer

Explain designs, process, pricing, site requirements and supporting evidence.

04 / Enquiry

Make an enquiry

Carry relevant selections into the enquiry form.

Illustrative website interaction

What are you planning?

I'm looking for on .

Illustration only. The SEO team will validate which journeys and indexable pages should exist. No enquiry is sent from this example.

Proposed approach

We need to confirm which homes Someday can deliver, who they're for and which projects the business wants to attract.

Three areas of work

01 / Research

SEO & Google Ads

Technical audit, keyword intent, audience and competitor research, commercial search opportunities.

02 / Experience

Structure & content

Recommended sitemap, page briefs and headings, plain-language guidance, design-ready copy structure and conversion journeys.

03 / Enquiries

Enquiries and measurement

Capture the right details, acknowledge enquiries, triage site suitability, schedule consultation and measure qualified leads.

Research deliverables

Before design

Research will inform the sitemap, content briefs and design.

03

Audience worksheets

Which customers should we prioritise?

For each customer group, identify its priority, two closest competitors and the reasons someone would choose Someday.

Start with rural families / adult children.Only this audience has been confirmed. The others are possible segments to validate or rule out, not proposed services or claims.

01Rural families / adult childrenProperty owners aged 40+ looking to accommodate adult children on rural land. This is the one audience already identified.+

Priority for the businessPrimary, secondary, future or not relevant? Why? Describe the ideal customerAge/life stage if relevant, decision-maker, property type, location, motivations and approximate budget. What triggers their search?What has happened in their life, and what concerns keep them from starting? What would they actually buy?Typical dwelling size, bedrooms, budget, level of customisation and intended use. Two closest competitorsName each competitor and explain why a buyer might compare you with them. Why choose Someday?Give specific reasons and note what evidence is available. What evidence is available?Examples, experience, process detail, images, guarantees or other substantiation.

02Granny flats / multigenerational livingPossible audience: independent space for relatives or ageing family members.+

Priority for the businessPrimary, secondary, future or not relevant? Why? Describe the ideal customerAge/life stage if relevant, decision-maker, property type, location, motivations and approximate budget. What triggers their search?What has happened in their life, and what concerns keep them from starting? What would they actually buy?Typical dwelling size, bedrooms, budget, level of customisation and intended use. Two closest competitorsName each competitor and explain why a buyer might compare you with them. Why choose Someday?Give specific reasons and note what evidence is available. What evidence is available?Examples, experience, process detail, images, guarantees or other substantiation.

03Regional owner-occupiersPossible audience: people wanting a primary home on a country or regional block.+

Priority for the businessPrimary, secondary, future or not relevant? Why? Describe the ideal customerAge/life stage if relevant, decision-maker, property type, location, motivations and approximate budget. What triggers their search?What has happened in their life, and what concerns keep them from starting? What would they actually buy?Typical dwelling size, bedrooms, budget, level of customisation and intended use. Two closest competitorsName each competitor and explain why a buyer might compare you with them. Why choose Someday?Give specific reasons and note what evidence is available. What evidence is available?Examples, experience, process detail, images, guarantees or other substantiation.

04Holiday / lifestyle / short-stayPossible audience: retreats, holiday homes or income-generating accommodation.+

Priority for the businessPrimary, secondary, future or not relevant? Why? Describe the ideal customerAge/life stage if relevant, decision-maker, property type, location, motivations and approximate budget. What triggers their search?What has happened in their life, and what concerns keep them from starting? What would they actually buy?Typical dwelling size, bedrooms, budget, level of customisation and intended use. Two closest competitorsName each competitor and explain why a buyer might compare you with them. Why choose Someday?Give specific reasons and note what evidence is available. What evidence is available?Examples, experience, process detail, images, guarantees or other substantiation.

05Other priority audienceAdd any additional segment Someday actively wants to pursue.+

Priority for the businessPrimary, secondary, future or not relevant? Why? Describe the ideal customerAge/life stage if relevant, decision-maker, property type, location, motivations and approximate budget. What triggers their search?What has happened in their life, and what concerns keep them from starting? What would they actually buy?Typical dwelling size, bedrooms, budget, level of customisation and intended use. Two closest competitorsName each competitor and explain why a buyer might compare you with them. Why choose Someday?Give specific reasons and note what evidence is available. What evidence is available?Examples, experience, process detail, images, guarantees or other substantiation.

04

What we actually sell

Confirm the product range and delivery process.

These details will inform product pages, FAQs and guidance about the building process.

What dwelling types are you offering at launch?For example, self-contained ancillary accommodation, granny flats, standalone homes or other options. List only genuine offerings.Do you have standard designs, custom builds or both?Bedrooms, floor areas, floorplans, customisation limits and any ranges or naming conventions.What pricing guidance can we publish?Indicative starting prices or bands, what is included/excluded, and what affects final cost. 'Not ready to publish' is an acceptable answer.What does Someday deliver, and what does the customer arrange?Design, site inspection, planning support, building approval, engineering, manufacturing, transport, foundations, cranage, installation, utility connections, siteworks and handover. Be clear about exclusions.How are the homes built?Construction system, manufacturing location, materials, insulation/energy performance, quality control, warranties and any substantiated sustainability claims.Where can homes be delivered, and what makes a site unsuitable?Road access, setbacks, crane requirements, gradients, power, water, wastewater, bushfire exposure, cyclonic areas, distance and cost.What is a realistic project timeline?Separate design, approvals, manufacture, delivery and completion. What can vary? Avoid unqualified 'build in X weeks' claims.Who checks zoning and approvals for a second dwelling?Especially rural WA: local planning scheme, R-Codes applicability, ancillary dwelling rules, site services, BAL and building permits. Clarify who gives advice and who obtains approvals.What support exists for finance or payment stages?Do you have lenders, finance partners, deposit structures, progress payments or guidance on lender requirements?

05

Competitive position

Who are Someday's competitors?

We've listed four competitors. Please add others that customers are likely to compare, including specialists in particular building types or price ranges.

Fox Modularfoxmodular.com.au ↗

PIQUEpique.com.au ↗

Summit Modularsummithomes.com.au/modular/ ↗

Modular WAmodularwa.com.au ↗

Initial competitor observations

These competitors communicate design choice, WA delivery, established experience, pricing or finance information, and finished-project proof. The SEO team will verify these observations.

What other competitors should we analyse?Please add at least 3–5 more if possible. Include granny flat specialists, local modular builders and conventional builders competing for the same budget.What other options do your customers compare with modular building?Site-built extensions, tiny homes, caravans, kit homes, converted sheds, conventional builds, buying another property? Which are truly competitive?What are Someday's three strongest points of difference?For each, give a specific reason and explain how you can prove it. Provide evidence for each claim.What questions or concerns do prospective customers raise?Costs, land eligibility, building approvals, quality, lending, design freedom, delivery, durability or ongoing value.Where do you want the brand to sit in the market?Budget, mid-market, premium, design-led, practical, family-first, rural specialist? Which positioning is commercially credible?

06

Research foundation

Information needed for the SEO and Google Ads briefs.

Please confirm commercial priorities, service areas, advertising plans and access to existing systems.

What does a successful first year look like?Qualified leads, signed contracts, builds per year and priority product mix.How many projects can you deliver?Capacity by quarter, any production constraints and the ideal job value.Which geographic areas should we target?Specific WA regions, towns or shires. Where won't you build?What paid advertising budget and start date are realistic?Monthly media spend only; priority products and any minimum lead quality thresholds.What assets and credibility signals can we use?Team backgrounds, builder registration, licences, insurances, renders, floorplans, factory imagery, finished projects, testimonials, partner permissions.Who qualifies and follows up website enquiries?What information is needed, expected response time and current CRM/process.What existing website data and access is available?Replit source/repository, hosting, domain/DNS, Analytics, Search Console, Google Business Profile, Ads, existing URL list or sitemap.What's the launch timeframe and who signs off?Decision-makers, content approval process and any planned product or campaign launches.

What we'll turn this into

SEO audit

Technical audit

Review the Replit site's technical foundation, indexing, URLs, redirects, performance, analytics and current search footprint before rebuilding.

Keyword & competitor research

Search demand

Compare modular, prefab, transportable, granny flat and second-dwelling search language by intent and audience; verify competing sites and gaps.

Site structure & copy

Page recommendations

Recommended semantic URLs, navigation, per-page keywords, H1–H3 hierarchy, messaging notes, internal links and search snippets.

Paid search

Campaign recommendations

Priority campaigns and landing pages, negatives, geographic targeting, conversion measurement and lead-quality reporting.

Approvals and site suitability

Approval for a second dwelling depends on the property and relevant planning requirements. Website content must reflect that. The rebuild will also address accessibility, privacy and consent.

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